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Why Buy?

January 25th, 2010 Leave a comment Go to comments

I’ve been wondering lately what makes people buy. (I’m wondering that because my experimenting budget is running low and there’s a bunch of new stuff that I’m dying to try out, but need sales to pay for it).

I’ve been looking at what’s been working for me, vs what hasn’t, and the bottom line is that I’m still getting most of my sales from “organic” traffic.

That’s content about something that I want to sell that continually pulls traffic in over a steady period of time, and I pre-sell them on REALLY good preview content.

I’ve noticed that people who want to buy generally tend to take one small bit on the freebie content and bite on the paid offer almost immediately.

I’ve rarely seen anyone go for the long-term free content and convert later into a customer (although it’s hard to say that I have a statistically relevant sample to determine that), so I’m going to have to start re-focusing my effort (and marketing budget) on sending traffic to my free stuff and we’ll see how that affects my bottom-line conversion rate.

Stay tuned…

Categories: Informational
  1. January 27th, 2010 at 20:39 | #1

    Basically, yes. Hook ‘em on quality free stuff – but the keyword is quality!

  2. January 27th, 2010 at 15:38 | #2

    You are saying you are going to use more of the freebie market to draw your traffic and then hit them with I have this fantastic item you should check out if you need more ……………what ever it is you are selling?

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