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The Folly Of Not Double Checking

February 1st, 2010 Leave a comment Go to comments

Today, or yesterday more accurately, I screwed up.  I sent out a big campaign to 1,500 subscribers to a page with a broken sign up form.

Ouch.

I found out that it was broken when one of my subscribers told me that he couldn’t manage to sign up (thank goodness the copy was good enough to get that kind of eagerness!).

The interesting bit about this was not only my neglect to check that it works – I actually did check the link, and saw the signup page, but the neglect was that seeing that the signup form submitted, too – but more my surprise that it had taken me so long to catch this mistake.  You see, this is a page that I’d been using for months, and based on the fix that I had to make, I’d say it was broken for at least 2 months until now.

But it gets better:

I’ve actually been allowing my extended downline to use this particular signup form (rebranded with their name, picture and referal link of course) and none of THEM caught it for the past few months either!

Moral of the story: If you want to make money, you must check, and double check, and triple check (and then check that you triple checked just for good measure).  Otherwise you’re checking money down the toilet!

OK – I’ve been good and wrist slapped now, so it’s time to get back to making that money back!

Categories: Informational
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