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A Great In-Depth Split Test Study by One of the Masters

February 28th, 2011 Leave a comment Go to comments

I really love Andy Jenkins.  I’ve been a big fan of his since StomperNet‘s “Click Fu” Video, from Going Natural 2 blew me out of the water (it’s below this post if you haven’t seen this).  Since then I’ve quietly followed StomperNet and then them and Andy, after he left.  I think I even tried to get him to come to my day-job company as a consultant once, but never heard back from the man.

Anyway, despite the promotional emails that I get from him on a semi-regular basis (hey, we’ve all got to make a living, so no complaints :) ), sometimes you get some gems.

In this case, the gem reminded me of days way gone when I had the time, desire and discipline to make my business work: namely, to constantly test, review and revise.

Just this morning I got a super email from him with a link to his blog, where a great article awaited with excellent analysis of a recent campaign that he did, and as a bonus, a reminder of iContact’s new split-test feature, which I keep meaning to use… and then don’t.  (Yeah, /me sucks…)  I highly advise you to take a look, but do yourself a favor, and READ it.  If you look at the numbers without reading the commentary, you’re going to have a very skewwed and likely incorrect idea of what happened.  Heck, even if you do, like my own tests that I publish, you have to take this with a grain of salt for 2 reasons:

1) Results may vary from person to person – statistics aren’t the end-all to everything

2) You don’t know what’s going on inside Andy’s head when he writes, much as he goes the extra mile to try to make that clear in his post, and therefore never assume you have a 100% solid principle. 

And Andy, if you read this, keep up the kick-ass work!

PS.  Pattern Interrupt.  Sound familiar?

Almost forgot the promised StomperNet Click Fu!

  1. Larry Breiland
    March 6th, 2011 at 18:17 | #1


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