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Today, I was introduced to a brand new program. I’ve been working a lot on some new promotions that I’ve been doing with SuccessQUIK, leading up to the launch of their newest member of the family (more on that next week, you can bet on it!). Anyway, I’m not sure where it was that I promoted, but suddenly, within hours, no less than 3 people sent me the exact same cookie-cutter email.
First of all, I have to admit that it was extremely well written and put together, and if the site hadn’t disappoi9nted a bit – and more importantly, if I hadn’t gotten 3 identical emails – I might have actually paid it a bit more attention.
The site was something called 24/7 Autoprofits or something like that. One of the things that I really hated about it was the complete lack of respect for referral tracking – no cookies of any sort to track the referrals, meaning that the administration probably gets a nice slice of the traffic coming in. The folks that emailed me were intelligent enough to mask the domain, which at least helped keep the tracking in place for them, but digging up the domain beneath just while writing this post destroyed all of the tracking.
There were also hints of promising success after 12-18 months of a paid membership with no clue of how much that would be. They also implied that there was a break-even point of 4 paid referrals. Boy, if it takes 12-18 months for the average Joe to get 4 paid referrals, I’m staying away from that – and I could probably get those 4 in a couple of days!
But that’s not part of the duplication there, apparently, which makes it kinda worthless to me, from a network marketing standpoint.
Anyway, the biggest problem that I had were that the emails were EXACTLY the same. I like duplication, but suddenly, getting the same email in such a small timeframe, from several different people who may even be strangers to one-another… Well, that scared me a bit.
Duplication is all nice and well as long as you’re targetting different people, but this was a new, and kinda creepy experience. I honestly haven’t quite decided what to learn from the experience yet.
The only off-the-cuff words of wisdom that I can offer now is that duplication is supposed to be the CORE of the system – but you really need to try to add personal touches to the duplicated system. That’s a bit dangerous, I suppose, because chop the wrong word off and you screw up the system, but as long as everyone has access to the “master” or templates, it’ll probably work really well. You’re still sending the same message that you can rest assured that YOUR people can promote, thus ensuring leverage, but each person gives a unique personal spin to it.
The result is priceless value in the resulting system.
So if anyone from 24/7 Autoprofits is reading this, then I have to say for the record that I think you guys did an incredible and awesome job. It’s just a bit too perfect for my taste. And if anyone wants to say the same about my own duplicatable systems that I’ve got out, let me just say that I’m more than happy when a downline member innovates and adds to the templates that I provide.
Thanks for sticking with me and I really hope that I didn’t piss anyone off (too much) – it wasn’t my intent to.
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