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Banners Bite @ TrafficSwarm

August 18th, 2011 Leave a comment Go to comments

The other day, I blogged about the re-launch of Traffic Swarm.  While I still think it’s great bang for the buck (paid or free), I have to admit that I’m very disappointed by the banner results so far.  They’ve been… dissappointing, with the worst click rates on my traffic-exchange banners (like the one below) in the industry – like 0 clicks for almost 15,000 impressions.

To put that into proportion, this particualr banner – as is – usually brings in 0.3% – 1.5% click-through-rates in every other traffic exchange I rotate it in (the better exchanges tend to give me higher clickthrough rates), meaning 3-15 clicks for every 1,000 views.  Meaning I’d have expected at least 45 clicks from Traffic Swarm to stay on par with the worst performing exchanges…

Maybe it’s the fact that the banners are only placed on the bottom of the pages with the surf ads (to choose the next site to click on) combined with the fact that you don’t earn credits for clicking on them (the only 2 links on the page that won’t earn you credits).  Whatever the reason, I’m very disappointed with the results.  Taking into consideration that banners cost 10 impressions per credit in addition to the sucky results, and I personally doubt that I’ll be using banner ads there any more unless some serious changes are made to where and how they’re displayed…

  1. visualoop
    August 27th, 2011 at 01:19 | #1

    All hail the Mighty CTR?
    (via #infographic

  2. Twitter
    August 24th, 2011 at 03:18 | #2

    Check out this awesome site: Issac G’s NEW Traffic – #Sweeva

  3. August 23rd, 2011 at 03:31 | #3

    I understand your point and I cannot guarantee hw many clicks you will get BUT you may want to take a look at my traffic site and the New AD Type I now have, it always appears near the top of the page and it is in a rotation and since it is new you ad will come up often. Hot Header and Hot Headline Ads are HOT and the best part if you can select your own colors for background, title and text.

  1. September 8th, 2011 at 15:38 | #1