Proper Traffic Exchange Advertising
If you’ve already read my book, Leveraging Traffic Exchanges for MAX Results, you’ll have learned about the proper types of pages to promote at traffic exchanges.
Over the course of Chapter 5, I go into a very long explanation of Splash Pages and Squeeze Pages. I cover important ideas like self-branding, using sound and video to capture your visitors’ eyes, and how to organize your splash pages for best results.
I won’t bore you by repeating it all here. Go read the book.
Instead, I’m going to talk about what other pages you might want to rotate in a traffic exchange.
The truth is that sometimes, under the right conditions, it does make sense to promote a page which is neither a splash page nor a squeeze page.
One example of another page to rotate is a generic sales page which you add your own list signup form to. Whether the page supports it out of the box on its own (which is very rare!), or you use a third party service like Phantom Link Cloaker (which I highly recommend) or WidgetQUIK (which is a less powerful service but offers the same feature) to “hijack” the sales page to add your own mailing list signup, this is a really trivial thing to do these days, and doesn’t take much time.
By doing this, you’re ensuring your own long-term success as a result of sending traffic to the page, rather than hanging all of your hopes on someone else’s page, and not even getting the contact details of the prospect in any case (at best, you’ll receive a commission on the sale – and yes, this is in parenthesis as a side point for a reason!).
But by “hijacking” the page to include your own picture, or contact form, or something else personal, you’re ensuring that you get a personal return on the promotion, even if there is no sale; and if you put your picture on it, there’s personal branding even if there is no sale! How cool is that?!?
While I don’t want to get in to long talk on just what qualifies a page as a good idea to rotate, and what doesn’t, the basic idea is that the page in rotation should be doing something for YOU that can earn you long-term income, regardless of the details of the page itself.
By focusing on you, rather than the specific product, service or site that your page is there to promote, you ensure yourself MUCH better results than 95% of surfers out there are getting.
Hi,
I see many people advertising pages that are different but all say more or less the same thing……We will transform….Your signups will go through the roof… etc. but all there is is a place to give away your email address and name.
What are these pages selling? Without giving away my email address I see nothing of what they are selling. I have even given my email address away only to be told it will now cost $x.xx
Personalise and people can get to trust you.
I am very new to the internet, and I am having a problem with building my list. The information you provided is very informative to me, because I really have no idea what to do. I am glad that you are here to help people like myself. Thank You very much.
Hi Issac,
I can’t agree with you more! Since I started making and using my own splash pages, with my pic and a short blurb about what I’m doing (not about the product!), my sign ups have gone up a lot and I have a growing list of contacts.
I think it makes prospective partners (not affiliates…partners) feel like they are dealing with a person who they can contact…..not just a no-name affiliate page. And with only
6 to 10 seconds to get someone’s attention, splash/squeeze pages are the ONLY way
to go.
People want to know/contact YOU…….not your affiliate page or generic contact address.
They want to know YOUR experience with a program, what you’re doing and how you’re doing it. Brand yourself and, most importantly, treat signups/inquiries like YOU would want to be treated.
Kate from Canada